We had to come to a final decision  for our song choice and our artist. when it came to it it was a decsion between Ed sheeran - Grade 8, Bruno Mars - locked out of heaven. at the end we felt that our research proved to us that Ed sheeran was a much more relevant artist to a majority of people ans so it would be more appropiate and more relevevant to do an Ed sheeran song. the song Grade 8 is also fairly popular so people will be able to sing and dance along to the song and the video.

So when we deccided on the song, the lesson after we began planning our story board. Planning the story board was still very difficult for us even though we had done it before in our previous task. We knew this time the importance and significance of planning but we still found it difficult to plan precisely each shot.  however we still got on and did it. I had many ideas that i fed into the group as we had been given time to think about our video previously. So from the moment we decided on the song i had thoughts about the video running through my mind. Being quite interested in music and music videos myself i suggested that the actions and the shots we take should tell a story. i had an idea of telling a story through out the whole video and then rewinding the story of the video at the end. We all also thought that the shots should be relevant to the words of the song so we would think of having certain props that is mentioned in the song. An example of this is at 14 seconds through the song Ed sheeran says "I'll never keep it bottled up". Due to this line we though it would be relevant encorporate a bottle in that particular shot. We planned the video like this the whole way through. the story board took us around 2 lessons and a bit more. Our lessons last for an hour so it would have taken us 2 hours and a bit more to think of and complete our video story board.

This is our completed story board:

Here is the link to or prezzi powerpoint:

http://prezi.com/ohitawyvxe_x/ed-sheeran-similar-artists-and-genres/

We are still carrying on with our research into our four main artist. i personally felt that Ed Sheeran would be the best option and most appropriate artist for us to do a music video for. From my research into the other artist and through my own knowledge it was evident that Ed Sheeran was more talked about and more of a favourite in England. Ed sheeran also had more songs that are known and played more around England, once again making him more relevant to our target audience. Also i felt that his music and him as an artist was more relevant to a large amount of people and so this meant we could possibly do much more when making the music video. This is my view point but i am not yet too sure on who Darren and Bradely think are the righ artist to choose.
Currently we are putting together a powerpoint on prezi to show all the artist that we;ve looked at and how they are similar to our main choice of Ed Sheeran. Me and darren have been given different artist to research into seprately. I am researching on Justin Nozuka while  Darren is researching on Ben howard. Bradelyis going to complie all the information we gather and present it on prezi.

This is a picture of my group researching together:

The new questionnaire that we handed out had great feedback. We attmpted to transfer all the information from the questonaire on to a spider diagram indicating what our findings were.  This was very helpful as we then had a sheet were all our fiindings from our questionnaire was all clear and precise on one sheet. On this sheet we also listed the useful bits that we found from our BAD questionnaire. We felt that it could still be usefull when coming to decide what artist we wre going to choose.

This is the sheet with all our questionnaire findings on:

The other day we re-created our questionnaire and handed it out to a group of young people in our 6th form that non of us had any social link to. This made the questionnaire much more reliable and credible. Also the answers produced were really helpful and gave us the insight that we needed to make a firm choice on what artist to choose for our final piece. This is a picture of some of our well answered questionnaires

These are some of the people we asked to fill in our questionnaire. They permitted us to take pictures while they were reading through our questionnaire



After deciding that we were going to stay in the same group and that we were going to do a music video we quickly started making decisions on what song we were going to use to create our music video to. We were told that a music video had to be to a song that was either 10 years old or a song that hadn't had an official video released for it. As a group we all quickly agreed that we preferred to use a more current song that hadn't been released as with an official video yet.

Thinking of songs to choose from was definitely a really difficult for us. We eventually realised that it would be easier to look at genres of music and artist in those genres that we could select. Before we could do this we had to find out who our target audience was and what genre and what artist would be most applicable to them. We all decided that our target audience would be old teenagers to young adults which would be in the bracket of 16 - 21 year olds. We wanted our music video to target the everyday youth of today, this meant that the target audience was quite a large window and so we needed or video to relate to many different people who all shared a common factor...youth.

Bearing in mind the fact that we needed a music video and a song that related to many different people we began thinking of artist that would fit this profile. After a couple of lessons these were the names that we had listed to explore :

Ed sheeran
Justin Nozuka
Ben Howard
Jason Mraz
These were the four artist that we felt could relate to the widest amount of our targeted audience. For this we reason we carried out a questionnaire in order to gain further information. We believed that the view point of our target audience would and should be a great significance to our decision on our final piece and for this reason we carried out a questionnaire.
The results of this questionnaire did not go to plan...

This is a picture that we took of our questionnaire. this was taken after we gave out the questionnaire and collected them back in. from the picture above it is very clear to see that people didn't take our questionnaire very serious and we didn't get a great deal of information from this. With these results we tried to pick out the good and useful bits and pieces. This was extremely difficult as most of it was either rude and irrelevant comments or just  imprecise, under detailed and ambiguous answers. We tried to work out why our questionnaire didn't go to plan and what had went wrong.

Firstly discovered that we had went to the wrong type of people to fill in our questionnaires. by this we mean our friends and close companions. These are the people that we socialise with and not in a serious manner so asking them to answer our questionnaire in a serious manner probably wasn't the best decision. Asking people we knew may have also added an unreliable edge to our questionnaire.

Another problem we found in our questionnaire was that our questions weren't constructed very well. We discovered that we asked too many closed questions which prompted a a closed answer, leaving us with a very undetailed questionnaire. We also felt we didn't ask as many appropriate questions as we could have or made it easier for the people to answer in more depth and detail. After seeing the poor results of our first questionnaire we have decided to re-create the questionnaire and hand it out to some different people in order to get more helpful and efficient feedback.